December 21, 2010

Shoppers missing out on millions in savings & discounts

In an idle moment today waiting in the Koru Lounge, I was thinking about statistics around online shopping in NZ (apparently, only 50% of statistics are correct – only kidding !). The latest Neilsen report claims there are 1.4million adults in NZ actively shopping online. Global research carried out by Mastercard each year into online shopping habits, concludes the average online shopper in Asia/Pacific spends over $700 per annum. That works out around NZD$1 billion (and doesn’t include online purchases of airline tickets, travel or accommodation, which are some of the most popular categories !). So conservatively, if 1.4 million NZ online shoppers saved 10% of their annual spend by researching on www.priceme.co.nz , that would total a whopping $100 million in savings for NZ households! It suddenly gives a very good reason to search online before purchasing anything online, and grabbing your share of the more than NZD$100 million to be saved from smarter shopping!
Happy saving!
Chris

By Henrik  In NZ retailing 

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