Hitwise presented data today that shows that the “Rewards and Directories” segment, which includes comparison shopping websites, accounted for about 10% of total traffic in Hitwise’s Shopping & Classifieds industry in Australia in December 2008. Only auctions generate more traffic than the “Rewards and Directories” segment.
This is evidence that comparison shopping to sites like PriceMe is growing, and that its importance as an affiliate sector is increasing. The main reason why shoppers prefer comparison shopping sites is that it saves both money and time. Researching online stores is a time consuming task that PriceMe has already done for shoppers. Comparing prices online also enables shoppers to find great deals.
The Hitwise report also shows that electronics, sports, apparel, classifieds and home and garden are growing categories.