TV1 News recently covered the new trends in online shopping in Online Christmas shopping taking off. The video is also available if you want to watch it online.
The importance of researching products and prices online was highlighted in the news clip. PriceSpy and PriceMe, New Zealand’s two leading shopping comparison websites, were also mentioned in the news clip. This is encouraging news that shows that consumers have a lot to gain by researching and shopping online.
Another good reason to shop online, save the environment!
A new study has found that shopping online for electronic products uses 35 per cent less energy consumption and CO2 emissions than shopping via traditional retail stores. This is due to a number of factors including having to drive to and from the store!
Hitwise presented data today that shows that the “Rewards and Directories” segment, which includes comparison shopping websites, accounted for about 10% of total traffic in Hitwise’s Shopping & Classifieds industry in Australia in December 2008. Only auctions generate more traffic than the “Rewards and Directories” segment.
This is evidence that comparison shopping to sites like PriceMe is growing, and that its importance as an affiliate sector is increasing. The main reason why shoppers prefer comparison shopping sites is that it saves both money and time. Researching online stores is a time consuming task that PriceMe has already done for shoppers. Comparing prices online also enables shoppers to find great deals.
The Hitwise report also shows that electronics, sports, apparel, classifieds and home and garden are growing categories.
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