October Christmas Shopping Tips for Retailers

It’s time to start putting in place some strategies to ramp up your Christmas sales campaigns. We’ve put together a calendar with a list of useful tips to help you make more online sales this Summer and Christmas season. Here are six tips for October.

Tip # 1   FAQ’s

Does your website have a list of FAQ’s to help answer your customers questions? This can help you save human resources answering phones and handling enquiries, which can allow you to focus more on sales and customer service.

Tip # 2   Your Monthly Budgets on Comparison Shopping Sites

Check your merchant accounts to ensure your monthly budget doesn’t run out for paid search and comparison shopping sites. This can lead to your online store losing valuable prospective customers at the busiest time of the year.

Tip # 3   Promote Your Summer Merchandise

Spring is here and Summer is just around the corner, and NOW is a great time to begin promoting products that will be popular with the arrival of the warmer weather. If you sell BBQ’s, lawnmowers, camping or hiking gear, fishing and watersports, outdoor games, fitness equipment and outdoor furniture etc – work out some compelling promotion to entice customers into your store or website.
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Site improvements

We recently released a new version of PriceMe.

Here are some highlights of the new release:

  • Users can select more than one attribute value to filter on. For example, both Sony and LG products can be viewed when browsing LCD TVs.

Multiple brands selection

  • Improved compare page including price graph, more data and the ability to add products to the current comparison without leaving the page.

compare page

  • Added images to the search suggestion. The suggestions now also expand across the entire width of the page.

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2015 PriceMe Online Shopping Survey Results

The growth of online shopping by Kiwis has been a constant feature of the overall retail landscape for some years now, and it appears there are no signs of it slowing down. The recent survey of 725 shoppers that use comparison shopping site PriceMe provides some great news for retailers,  indicating there’s still significant growth opportunities in the online and mobile commerce space, and that the majority of NZ consumers want to support local retailers.

Comparison Shopping

There’s been an increase in the number of shoppers using comparison shopping websites to research products and prices prior to purchase. Just over 58% of survey respondents confirmed they used a comparison shopping site within the last week, and 89% of those shoppers who clicked through to purchase a product that best suited their budget or need, did so with a NZ retailer. Continue reading

Fujifilm Instax Mini 25 Review

Instant cameras have made an impressive comeback in  recent years. Fujifilms Instax range and Polaroid are popular among PriceMe’s users. For example, the Fujifilm Instax Mini 8 is presently the most referred digital camera in New Zealand!  We decided to learn more and reviewed the Fujifilm Instax Mini 25 camera.

The Mini 25 is the successor to the Instax7S model, and entered the market a few years ago. It’s very easy to learn how to use this camera and taking photos is straightforward. Check out the video review below to learn more about the Fujifilm Instax Mini 25:

Please let us know in the comment section if there are other products that you think would like us to review, thanks.

Winner of User Survey Lucky Draw

Congratulations to Kate Giblin on being the Lucky Draw Prize winner in this year’s PriceMe user survey.

Thanks to everyone of our 726 survey respondents that participated this year – it’s very much appreciated. The data collected will help PriceMe improve what we can offer consumers and our partner Massey University College of Business, to help students get a better picture of NZ online retail activity. Hope you enjoy spending the $250 online shopping voucher Kate, that was kindly provided by The Warehouse!

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Heat Pumps Will Save The Environment And Your Money

There are many benefits of heat pumps. You may not be familiar with them, but you should be. More and more small business and homeowners are moving towards the overwhelming benefits and cost savings that heat pumps can offer them. To give you one example: if you’re currently heating with electricity, a heat pump would be able to cut down on the amount of electricity you use by as much as 40%. That savings alone in electricity would quickly pay for the price of that heat pump. Continue reading

Last call for discounted tickets to Online Retailer NZ on the 29th October.

If you’re an online retailer (or thinking of becoming one !), we highly recommend that you attend the inaugural Online Retailer NZ conference on Wed 29th October at Viaduct Events Centre in Auckland. The special discount price of $395 lasts only until COB on Thursday, so contact Shelley now at Shelley.Truong@reedexhibitions.com.au to book your seat. This conference covers almost everything you’ll need to grow your online business, and features a long list of excellent presentations by leading industry figures from around the world. Go for it !

ASOS presses pause after fire

Global online fashion retail giant ASOS has been forced to take a bold move and press pause on their online store after a fire ripped through their only warehouse. The fire in the ASOS warehouse in Barnsley, West Yorkshire (UK) spread over four floors and more than 500 staff were evacuated. Thankfully no-one was hurt during the blaze that is currently being reported as a malicious arson attack. Continue reading